Say the RIGHT THING to every prospect
Learn how to invite anyone to a Network Marketing meeting, a conference call or an online presentation.

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Get them to say "YES"!
Do your prospects say... "NO"?
Learn how to get the to say "YES" in this FREE article.

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Great Question Answered:

When Do You Tell Them It's M.L.M?

Here's a great question I received from unknown person:

"Hello Tim, I have been struggling with this issue for the last few months. Essentially, all of my leaders as well as my friends do not want any of us to "reveal" that this is network marketing. I have followed the "system" that has been taught to our group, hammered into our heads, that we are not to give any indication that this is network marketing. We're supposed to let the prospect figure it out for themselves or use convenient metaphors to indicate that it's MLM. I think this is dishonest.

I have gotten a number of people onto our conference call and somewhere along the way, they will hang up. They totally disappear and will never return a call or email. At this point, I feel really discouraged because I feel my integrity has bitten the dust in their eyes. This means a lot to me after building great rapport with the prospect. Here's a big issue for me: a leader told me that it's okay if they hang up, that means they're not interested. (Well, thanks, I did manage to figure that one out.)

I listened to your Professional Inviter series and loved it and you did cover that aspect but I didn't hear enough. At what point in your call and how do you let them know that it's network marketing?"

Thank you very much for your question - I can certainly tell that this is upsetting you.

I can understand both your view of it as well as your upline's view. Hopefully when I'm done answering this question both you and your upline will see "when is the right time to bring up network marketing?"

In essence, Professional Inviter is about how to correctly (for the prospect) bring up network marketing. So when is it the "right time" for your prospect to hear that it's network marketing? You let your prospect tell you that!

How? Let me show you...

As you know, the Inviting Formula is:

Greet your prospect and get them to talk freely to you; and then
Qualify your prospect and find out what the need or want (that you can help them get); and then
Invite your prospect to review something that will help them get what they want.

The Inviting formula has additional steps but this is far enough to point some things out.

During the greeting, would it be the right time to tell them that it's network marketing? No. Getting them to talk freely to you has nothing to do with network marketing.

During the Qualify step, would it be the right time to tell them that it's network marketing? No. You're trying to find out what they need or want.

Inviting them to look at something that can help them get what they want is the best time to tell them it's network marketing. However, are you the best person to tell them it's network marketing? Or is a Harvard educated professor of marketing (Professor Charles King) the best person to tell them it's network marketing?

My feeling is - and my experience says - that it's far better to have Brilliant Compensation (online or DVD) "tell" them it's network marketing and explain how it works and handle most of the known objections.

So that answers WHO should tell them.

How about WHEN is the best TIME to tell them it's network marketing? When it is the answer to what they've said they need or want (the qualify step from above). Or, when/if THEY ASK YOU if it is network marketing.

Do not hide from this question and do not evade the question once asked. Once asked, follow July's newsletter on how to convince people that your business is real.

Alright, let me summarize this answer for you.

1. The best time to tell them it's network marketing is when it's a solution to their need or want - not before; or, if they ask if it's M.L.M - then answer them as explained in July's newsletter.
2. It's best to have someone with high credibility explain to them that it's MLM and how it works.
3. Never avoid or conceal it - but don't deliver it until they need that information.

Imagine a guy picks up a girl for their first date. The girl meets the guy at the door and she says, "Alright, I want to get married, have 3 kids and I want you to provide enough financial resources that I don't have to have a job for us to survive with kids. That is if I decide you're what I want. Shall we go to dinner now?"

Wouldn't it be better for her to decide "if he's what she wants" before she tells him all that?

Sometimes, it's never the right time to tell your prospect that it's M.L.M - because they didn't qualify.

Sometimes, the best time to tell them is when they've asked, "is this M.L.M?"

Most of the time, the best time to tell them it's M.L.M is when they need a solution to a problem they have.

Problem: "I just hate dropping my kids off at daycare!"
Solution: "I know what you mean. I want to send you a video that will explain how you won't have to drop off your kids at daycare anymore. What's your address?"

That is the best time and way to bring up network marketing to your prospect.

I hope I've clarified this issue for you,


Tim Sales

About the Author:
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Learn how to become a true network marketing professional and sign up for his free MLM training newsletter at www.professionalinviter.com.

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